Social marketing and development communication and a perspective to it have been given by so many people till now and so was given by Mrs Hema Vishwanathan, a 1974 IIM A pass out. I was just wondering how progressive her family was to let her do an MBA in 1974 when MBA itself was not a much known field and girls into such higher education was hardly heard....anyways she is very impressive like most IIM A graduates.
Few words of her:
Indians really don't have sense of time, the proof is our vocabulary....whatever we value we develop a vocabulary for that but for minutes and seconds we Indians in any of Indian languages have no vocabulary of our own. Similarly in the west for relationships they don't have much vocabulary apart from those set words mother, father, uncle and aunt as opposed to Indian vast vocab for each and every relationship...the reason being Indians value relationships and westerners value time.
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